Posts by RoughMagick
Content IS King
Garbage in, garbage out. If you keep that truism in mind when developing content you will be on your road to healthy, effective search engine optimization. Content is important, but not just any content. It should follow a few basic principles: The content should be relevant to your target audience The content should be of enough quality that visitors don’t immediately leave your site The...
Read MoreInfluences
Memories inform the creative spirit. Memories from a Florida childhood: men floating in silent skiffs among the tangled roots of the mangrove trees to check their crab cages. A sudden flash to shock-tall buildings in the man-made canyons of Manhattan. Then a reminder of home as I peer up to see palm trees stretch their swaying necks high above a Los Angeles boulevard. Diverse landscapes influence...
Read MoreWhy RoughMagick?
Toward the end of Shakespeare’s The Tempest Prospero talks about giving up “this rough magic” – and gave freedom to Ariel, the fairy who helped him get revenge on his enemies. There are a lot of tricks used by supposed SEO and Internet marketing experts, but often those tricks can cause more harm than good. The last thing you want is someone helping you by scraping...
Read MoreWriting
A background in writing is probably one of the most important qualifications for an Internet strategist. Some might say they can just hire writers, and I do, but my ability to write well quickly has made me more nimble and effective. I earned my MFA in Dramatic Writing from NYU’s Tisch School of the Arts. I worked for a few years as a screenwriter – Writer’s Guild and all...
Read MoreCurrent Projects
I’ve been developing Everything Addiction to be a comprehensive site for anyone researching addiction and related issues. I’ve been working on the Internet side of the behavioral health field for 10 years and I find there still isn’t really a go-to place to learn all the aspects of addiction, such as media portrayals, public policy, research, and the latest trends in addiction...
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