Content IS King
Garbage in, garbage out. If you keep that truism in mind when developing content you will be on your road to healthy, effective search engine optimization. Content is important, but not just any content. It should follow a few basic principles:
The content should be relevant to your target audience
The content should be of enough quality that visitors don’t immediately leave your site
The content should use relevant anchor text for cross-linking with RELATED content
You must recognize that search engines have customers, and they know when their customers leave your site immediately to come back and search again.
There are many factors that influence search engine positions, but quality content definitely reigns supreme. A few things to avoid:
Trying to find ways to use your keyword until the content becomes awkward and unreadable. Don’t bother. They stop counting when they reach a certain “saturation” point.
Trying to hide content – Big NO NO – white text on a white background is old school bad and should not be practiced under any circumstances.
Duplicate content – don’t build twenty sites all with the same content slightly altered for different keywords. First of all, it compromises quality, second, it is rarely unique enough to give you much bang for your buck.
In the end, if you update your site atleast three days a week (more is better, but three is the minimum) with unique, quality content you will be well on your way to having a strong website.
