Doorway Pages? Nyet!
Doorway pages were very popular in the early 90s. I remember seeing a competitor flooding the web with their awful pages, some of them using cloaking techniques. Back then it seemed to work, but I knew it was cheating so although I was pressured by my employer to try it I flatly refused. I knew that competitor would regret it, and while we worked hard to create quality sites and it took longer, they were going to have short-term gains but no long-term strategy.
Doorways are a lazy-man’s SEO.
You have to remember one golden rule: If you trick Google’s customers, Google is not going to like you.
If you always keep in mind the fact that search engines do not want to be tricked into showing lousy content, you will produce quality sites with useful content that has value to the people using the search engine.
If you aren’t sure what constitutes this type of page – it’s basically a single page, often on another domain, with a different keyword focus than your main site’s home page then links in to that main website. It’s basically an attempt to use keyword-rich domain names to re-direct search engine traffic from that single page to your main site.
Why not instead write some really strong content on internal pages of your site? Your home page is not your only opportunity for optimization.
