Posts Tagged "bad ideas"
Press Release Spam
I sign up for Google alerts on topics that are important to me and my business. I create a lot of topic alerts, but I also create alerts on my competitors to keep an eye on what they are doing. Much of the time I find out they are doing stupid things like press release spam. These cheap techniques to try to improve search engine positioning often work pretty well in the short run. That is, until...
Read MoreDoorway Pages? Nyet!
Doorway pages were very popular in the early 90s. I remember seeing a competitor flooding the web with their awful pages, some of them using cloaking techniques. Back then it seemed to work, but I knew it was cheating so although I was pressured by my employer to try it I flatly refused. I knew that competitor would regret it, and while we worked hard to create quality sites and it took longer,...
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