These cheap techniques to try to improve search engine positioning often work pretty well in the short run. That is, until Google figures it out and starts to downgrade the value of it. In some cases, you could get penalized for participating in this type of spam scam.

There is absolutely nothing wrong with publishing content that is valuable to the public and that will serve a need among a search engine’s customers. You cross the line when you generate tons of garbage that are just re-iterations of the same old, “we create the best X product…most effective…truly amazing…” blah blah blah.

Frankly, anyone using free press release services is putting themselves in the company of low-brow SEO folks. You are better off using quality services that monitor for junk press releases. If your service lets you put out any kind of garbage, journalists are not taking there releases seriously. Face it, how many people take TransWorldNews seriously anymore?

Doorways are a lazy-man’s SEO.

You have to remember one golden rule: If you trick Google’s customers, Google is not going to like you.

If you always keep in mind the fact that search engines do not want to be tricked into showing lousy content, you will produce quality sites with useful content that has value to the people using the search engine.

If you aren’t sure what constitutes this type of page – it’s basically a single page, often on another domain, with a different keyword focus than your main site’s home page then links in to that main website. It’s basically an attempt to use keyword-rich domain names to re-direct search engine traffic from that single page to your main site.

Why not instead write some really strong content on internal pages of your site? Your home page is not your only opportunity for optimization.